Brand Amp Consulting
Amplifying Your IP - tellING your story
The Brand Amp Mission
Your brands, franchises, intellectual property and businesses are precious commodities which deserve to break through in the crowded modern world and be heard by your consumers, customers and fans. Brand Amp Consulting turns up the volume for clients by enhancing the creativity at the core of your brand, balancing analytics with organics, and telling your story where your fans and customers live.
It is our mission to amplify your opportunities with the industry’s most personalized white glove services for our Clients. Our boutique approach will put you and your business at the center of a creative, innovative and forward-looking strategy aimed at driving new exposure, strengthening your fan relationships, and opening new revenue streams and growth opportunities.
Brand Amp Consulting
Brand Amp Consulting is the brainchild of Jeff Peters, the former lead executive for HBO’s consumer products, publishing, digital games, experiences, and retail business and a veteran of Warner Bros. franchise management and development.
Jeff’s 25 years in the media and entertainment industry make him a dynamic expert in the creative, strategic and commercial building blocks of successful franchises, consumer products, experience, retail, and games programs. He is one of the industry’s most talented storytellers, strategists, creative thinkers and leaders.
Jeff is a master of the delicate balance between driving revenue opportunities and protecting and enhancing global brands and IPs. He is equally comfortable in the board room and on the shop floor with his sleeves rolled up. Brand Amp Consulting brings all of that and more to the table with bespoke personalized services for clients around the world.
Jeff Peters
Consulting Creatively
The term Creative Consultant can mean many different things. While some of what comes to mind when you hear that term certainly matches how I work with my clients, I prefer to use the phrase “Consulting Creatively” to describe what I do.
Driving new opportunities for modern brands and IP requires originality, ingenuity, and clever inspiration and every ounce of what I do uses creativity as its foundation. Stale B-School theory cooked up in a conference room simply doesn’t cut through the noise any longer. You need an extra spark to tell the story of your brand to the widest audience possible, across all modern platforms.
More than just a basic creative consultancy, Brand Amp utilizes decades of experience enhancing the some of the world’s most well-known IP to customize a strategically creative brand awakening and tell your tale to your fanbase.
“Sciences provide an understanding of a universal experience, Arts are a universal understanding of a personal experience. they are both a part of us and a manifestation of the same thing.” - Mae Jemison
Algorithms and deep diving data sets are excellent modern tools for better understanding how your fans feel about you and how those fans might react to what comes next. However, the temptation to drive your brand story with only those analytical tools as the main propulsion may result in a hollow and unfulfilling experience for your customers.
I believe in the power of old-fashioned human imagination and seek to infuse all my work with an organic beating heart. The balance between art and science is a centuries-old challenge and my scales will always tip toward the creative. The art of storytelling can utilize data and research as a foundation upon which inventive originality is laid to construct a brand built for expansive growth and evergreen longevity.
Analytical Creativity
The Art OF Storytelling
What do your favorite movie, tv/streaming series, song, game or book have in common?
They all tell a great story.
Amplifying your brand revolves around the art of storytelling. Fandoms respond to the emotional impact of their favorite IP which inspires their devotion and drives their time commitment. Those emotions are most effectively communicated via consistent, engaging, and creative narratives delivered across every modern entertainment platform .
Brand Amp Consulting will be the architect of a creative, inspired and inventive brand narrative to broadly deliver your stories to your customers.
“Good Stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.”
- from “The Storytelling Edge” by Joe Lazauskas & Shane Snow
Consumer Products
Social & Online
Publishing
Where Stories are told
Core IP
Digital Gaming
TV, Film & Streaming
Experiences & Immersions
Consumer Products
Experiences
& Immersions
Publishing
Publishing may be among the oldest commercial forms of storytelling, but it remains a vital pillar for many major brands and IPs. It is the foundational experience for literary properties and the way many people first fall in love with a story.
Fiction - Making-Of Comapion Books - Comics - Graphic Novels - Audio Books
Where Stories are told
Branded Experientail projects are an excellent platform for extending your narrative with an up-close and personal touch. This fast-growing and evolving space is a major opportunity for every brand to tell their story with innovation and buzz-building inventiveness.
Theme Parks - Exhibitions - Concerts - Immersive Spaces - Visitor Attractions - Themed Dining
Licensed Consumer Products and retail experiences take your story out into the world to meet fans in their everyday lives. Bespoke product offerings allow for fan self-expression, ways to champion their own fanhood and makes them “walking billboards” for your IP.
Apparel - Collectibles/Toys - Home Products - Health and Beauty - Food and Beverage
TV / Film / Streaming
Where Stories are told
Digital Gaming
From platinum budget games on Playstation or Xbox, to deep world building online worlds, and onward to mobile games played on your fans’ phones, digital games are now a 365 entertainment platform, delivering stories you can play, and worlds fans can expand.
Console Gaming - Online Games - Online Immersive Worlds - Moble Games - AR/VR
Social & Online
How you engage with your fans online to weave the fabric of your tales can be a make-or-break factor for brands. Innovative strategy around year round engagement online can keep your story relevant and top of mind with your fans and invite them in to create with you.
Social Feeds - Podcasts - Blogs - Youtube Content - User Generated Content
Your IP may have started here as a film or series, or you may dream of growing your story big enough to hit the silver screen and send Oscar voters scrambling to hand you trophies. This powerful platform can be ubiquitous for the modern consumer.
Serialized TV Shows - Streaming Titles - Feature Films - Documentaries/Unscripted - Short Form
Services
- Strategic plan creation and multi-platform implementation to tell your story and grow opportunities for incremental brand exposure and revenue
- Creative licensing, retail, branding, marketing and design strategy
- Brand collateral, style guides and creative asset drafting, design, and guidance for B2B and B2C implementations
- Pitches and presentations on your behalf and deal/contract negotiation
- Writing narrative arcs and developing fan journeys for your IP
- Marketing strategy preparation and fan-facing activation planning
- Large or small projects and everything in between
Brand Amp Consulting
Contact
Please reach out to explore how I can help tell your story and amplify your IP, Brands, Franchises, Products, Experiences or Games.
Mobile: (908) 477-9258
Email: jeff.peters@brand-amp.net
LinkedIn: www.linkedin.com/in/jeff-peters-9411673
Web: www.brand-amp.net
Brand Amp Consulting